We speak the language of numbers in a way that is understandable to you. By turning to us, clients receive the tools, recommendations, and support needed to succeed in their niche.
We conduct strategic sessions, develop strategies and implement them, carry out audits and training, provide a full range of services related to marketing, advertising, PR, and technical components. We work transparently and systematically.
The agency Insight offers services through a team slot selection system, ensuring clients have the optimal combination of skills and expertise to achieve their goals. We strive for the highest quality of work and continually refine our processes to provide clients with maximum efficiency and success in their business endeavors.
30+
completed projects
Agency
CRM и email marketing
Анна Ворошнина
CEO Insight agency
We are experienced practitioners at Insight Agency. Olesia Portyanko and Anna Voroshnina lead our team, combining over 10 years of experience in marketing and strategic consulting.
Anna is a highly skilled CRM specialist with five years of experience in various industries and complex niches. She specializes in creating and optimizing sales funnels, turning them into effective customer acquisition tools. Her ability to make email marketing a powerful means of communication and customer relationship management deserves special attention.
Anna's passion for finding new solutions and her commitment to excellence make her an invaluable team member, capable of inspiring and motivating others to achieve great goals in the world of marketing and sales.
Olesya is an experienced marketer with over 10 years of experience in the field. Over the past two years, she has focused on product marketing, bringing her wealth of experience and knowledge to this area. Her expertise spans various areas, including product marketing, analytics, performance, and influencer marketing.
Olesya is a graduate of the prestigious Istituto Marangoni program and has also received training in business analytics, earning an MBA General diploma. With dozens of satisfied clients and numerous successful projects under her belt, she sets an inspiring example of professionalism and drive for success.
Areas
Agency services
Market research:
Conducting analysis of your target audience and competitors to identify unique product opportunities.
Assessing current industry trends for precise positioning of your product in the market.
Strategic planning:
Developing a comprehensive marketing strategy, including target audience, product positioning, pricing policy, and communication channels.
Defining key success metrics and creating a plan for tracking them.
Product promotion:
Creating and implementing effective campaigns to increase brand awareness and product sales.
Monitoring results and adjusting the strategy to maximize effectiveness.
Development of a comprehensive development concept and promotion strategy for a blog/brand/business.
Includes a detailed presentation and analytical developments on your brand, additional materials for study. To learn more, you can leave a request in the format.
Ask: Optimize the marketing strategy to improve customer engagement and increase sales conversion.
Solution: Restructure the sales funnel and trigger email sequence. Increase lead-to-sale conversion rates through website optimization. Implement a content plan for the company's social media and email campaigns. Optimize the influencer marketing strategy.
Result: +5.6% increase in revenue from all CRM channels (email, pop-ups, push notifications). +4.2% increase in revenue from email campaigns. 23% → 36% open rate for mass email campaigns. 2% → 8% click-through rate for mass email campaigns. +9% increase in lead-to-sale conversion from quizzes.
Gaming development project
GameDev
Noted user churn at early retention stage (D7) in the game.
Task: Increase DAU, MAU metrics, and average user time spent in the app.
Solution: Focus on improving the conversion of the tutorial stage into level progression funnel, as well as metrics of victories and time spent at each level.
Result: Retention rate increased from 40% to 55% after implementing changes. Average user lifespan increased from 90 to 115 days. Average number of sessions per day increased from 2.5 to 3.2. Average session playtime increased from 8 to 12 minutes. Conversion to monetization increased from 5% to 7%.
EdTech project. Testing platform for education
TestGrow
Task: Increase the effectiveness of advertising campaigns and lead conversion to sales.
Solution: Optimize the company's landing page. Set up advertising campaigns based on segmented target audience.
Result: +3% conversion rate for purchasing educational courses +26% hot leads
Our Cases
We take on the tasks of promotion, development, and all digital tools. We optimize your work and help you achieve your business goals much faster.
"Thanks to the professionalism of the agency team and their meticulous approach to audience segmentation, we've significantly improved our communication with clients. Their effective solutions have allowed us to create personalized emails that truly demonstrate improvements in our interactions with our target audience. We've seen a clear increase in conversions after implementing their recommendations. We have no regrets about seeking their assistance."
"Insight and the agency team have become an indispensable partner in our company. The team helped revamp the entire marketing department, approaching tasks creatively and professionally. Thanks to their assistance, we not only increased sales but also significantly improved our market image. Their analytics and implementation of new metrics helped us increase the average check, and the development strategy brought noticeable results within just three weeks of cooperation."
"Working with Insight has been a real eye-opener for us. Their comprehensive approach to marketing exceeded all our expectations. Not only were we able to attract new customers, but we also significantly improved our understanding of our consumers' needs. With the help of Olesya and Anna, we were able to better define our target audience, build a product matrix, and develop strategies that ultimately yielded tangible results. We reduced advertising costs but gained new customers with a lower lead cost. We are very satisfied."
"Collaborating with the Insight team has brought incredible results to our business in optimizing the sales funnel in our CRM system. Their analytical approach and regular testing of various stages of the funnel have significantly reduced the time needed to attract a customer and successfully close a deal. We observe a significant improvement in sales efficiency and a considerable enhancement in user experience thanks to their professionalism and dedication to achieving real results."
OPTIMIZE YOUR BUSINESS NOW
OPTIMIZE YOUR BUSINESS NOW
OPTIMIZE YOUR BUSINESS NOW
OPTIMIZE YOUR BUSINESS NOW
Tell us about your project
Briefly describe your task, and we will contact you shortly to discuss the project details and agree on the cost of the work.